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Jun 12, 2020
8 min

WHAT’S YOUR STORY? A Conversation With Cannabis Marketing Association Founder & CEO Lisa Buffo

I was ecstatic when the Cannabis Marketing Association came to town. I’d been looking for my professional tribe for literally years, in ...

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May 2, 2019
3 min

Birth of a Brand

I was recently hired by the proprietor of a startup shatter brand to write a postcard to accompany samples bound for retail. I didn’t ...

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May 9, 2018
3 min

What Is It That You Do, Exactly?

I recently got a call from a pal who told me he’d delivered the first iteration of a website he’d designed for a client, and the client ...

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Mar 8, 2018
3 min

Cannabis Branding + Tits & Ass = Ew

I checked into the event and was handed a 156-page piece of content marketing. The event sponsor behind this impressive slab of ...

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Jan 2, 2018
4 min

The Herbal Verbalist: Branding for the Win!

THIS IS A TALE OF TWO POT SHOPS. I highly recommend both. Only one, however, has positioned itself to become a household name. This ...

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