WHAT’S YOUR STORY? A Conversation With Cannabis Marketing Association Founder & CEO Lisa Buffo
I was ecstatic when the Cannabis Marketing Association came to town. I’d been looking for my professional tribe for literally years, in ...
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- May 2, 2019
- 3 min
Birth of a Brand
I was recently hired by the proprietor of a startup shatter brand to write a postcard to accompany samples bound for retail. I didn’t ...
- May 9, 2018
- 3 min
What Is It That You Do, Exactly?
I recently got a call from a pal who told me he’d delivered the first iteration of a website he’d designed for a client, and the client ...
- Mar 8, 2018
- 3 min
Cannabis Branding + Tits & Ass = Ew
I checked into the event and was handed a 156-page piece of content marketing. The event sponsor behind this impressive slab of ...
- Jan 1, 2018
- 4 min
The Herbal Verbalist: Branding for the Win!
THIS IS A TALE OF TWO POT SHOPS. I highly recommend both. Only one, however, has positioned itself to become a household name. This ...