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June 7, 2020

I was ecstatic when the Cannabis Marketing Association came to town. I’d been looking for my professional tribe for literally years, in Los Angeles, no less, a city jam-packed w...

January 29, 2020

As I’ve established in this space and elsewhere, I’m a fan of cannabis.

Which isn’t to say I love everything about it. I could do without cotton mouth, for instance (I can’t beli...

November 7, 2019

Excellent question!

I’ve been reading up on all things cannabis for years and until I started researching this topic for an agency client for whom I was creating content (read: g...

May 6, 2019

I was recently hired by the proprietor of a startup shatter brand to write a postcard to accompany samples bound for retail. I didn’t have much to go on aside from the name of t...

September 12, 2018

What did I do on my summer vacation? Among other things, I saw Dead & Company, and it was during that show, on a sweltering July evening at Dodger Stadium, that I discovered the...

July 10, 2018

For most of my cannabis-consuming life, I enjoyed whatever was on hand. The dealer had a single variety for purchase – I didn’t even know if it was an indica or a sativa (or wha...

May 27, 2018

I recently got a call from a pal who told me he’d delivered the first iteration of a website he’d designed for a client, and the client had said, “What’s all this ‘lorem ipsum’...

March 27, 2018

I checked into the event and was handed a 156-page piece of content marketing. The event sponsor behind this impressive slab of advertorial had clearly spent a fortune on it. Th...

February 22, 2018

I was hurriedly getting ready for my senior prom when I asked my mom to grab a lipstick out of my purse. She rummaged around a bit and came out not with the lipstick but a presc...

January 24, 2018

THIS IS A TALE OF TWO POT SHOPS. I highly recommend both. Only one, however, has positioned itself to become a household name. This cannabis retailer has honed its brand to a fi...

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January 29, 2020

May 6, 2019

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