Dispensing rock-star brand development,
copy and content to flower-powerful creative agencies and handpicked cannabis companies.
A budtender helps customers with weed; I help clients with words. Consider me your wordtender.
Brand Discovery (mission, vision, values, voice, positioning statement) Brand Messaging (brand story, mission statement, bullet points, boilerplate, tagline) Naming Company & Executive Profiles Pitch Decks Case Studies
Website Copy Marketing & Sales Collateral Ad Copy
Packaging Copy Product Descriptions Copyediting & Proofreading
Blog Posts Articles & Columns Newsletters Email
White Papers Video Scripts
Decades before Julia Rubiner, aka the Herbal Verbalist, started telling the stories of cannabis brands, she began her own cannabis story smoking hash under the bleachers at a high school football game. She went on to experiment with marijuana at the University of Michigan, where she earned a B.A. in Creative Writing and Literature, and at Geffen Records, where she smoked pot out of a can with the label president the first time they met.
Her enduring love of the plant inspired her to apply her skills as a copywriter and content creator to the budding industry in 2016, when she wrote a press bio for an Oregon master grower farming award-winning weed, in which she made much of the terroir his crop shares with the Willamette Valley’s world-renowned pinots.
Since then Rubiner has blogged on behalf of a CBD skincare line and CBG wholesaler, generated marketing collateral for a craft shatter brand, contributed to a platform for the mature cannabis consumer, delivered a messaging package to a conference startup, authored advertorial for a Central Coast dispensary, ghostwritten a column for a hemp company CEO, helped name a CBD supplement and donated website copy to a social-justice nonprofit, among other collaborations with entrepreneurs, agencies and content collectors.
Based in beautiful downtown Hollywood, the Herbal Verbalist is a proud supporter of the Last Prisoner Project and a firm believer that everyone can benefit from cannabis in some capacity.