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Dispensing rock-star brand development
copy and content to flower-powerful creative agencies and handpicked cannabis companies.

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Services

A budtender helps customers with weed; I help clients with words. Consider me your wordtender.

BRAND DEVELOPMENT

 Brand Discovery   (mission, vision, values, voice, positioning statement)   Brand Messaging   (brand story, mission statement, bullet points, boilerplate, tagline)   Naming    Company & Executive Profiles    Pitch Decks    Case Studies  

COPY

 Website Copy    Marketing & Sales Collateral    Ad Copy   

 Packaging Copy    Product Descriptions    Copyediting & Proofreading  

CONTENT

 Blog Posts    Articles & Columns     Newsletters    Email   
 
White Papers    Video Scripts  

 
 
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About

Decades before Julia Rubiner, aka the Herbal Verbalist, started telling the stories of cannabis brands, she began her own cannabis story smoking hash under the bleachers at a high school football game. She went on to experiment with marijuana at the University of Michigan, where she earned a B.A. in Creative Writing and Literature, and at Geffen Records, where she smoked pot out of a can with the label president the first time they met.

Her enduring love of the plant inspired her to apply her skills as a copywriter and content creator to the budding industry in 2016, when she wrote a press bio for an Oregon master grower farming award-winning weed, in which she made much of the terroir his crop shares with the Willamette Valley’s world-renowned pinots.

Since then Rubiner has blogged on behalf of a CBD skincare line and CBG wholesaler, generated marketing collateral for a craft shatter brand, contributed to a platform for the mature cannabis consumer, delivered a messaging package to a conference startup, authored advertorial for a Central Coast dispensary, ghostwritten a column for a hemp company CEO, helped name a CBD supplement and donated website copy to a social-justice nonprofit, among other collaborations with entrepreneurs, agencies and content collectors.

Based in beautiful downtown Hollywood, the Herbal Verbalist is a proud supporter of the Last Prisoner Project and a firm believer that everyone can benefit from cannabis in some capacity.
 

I own a portfolio of cannabis brands, and I’ve used the Herbal Verbalist to make the messaging sing for all of them. Julia truly gets it.

Mari Oxenberg

Orange Fuzz Brands

© 2020 The Herbal Verbalist • Website by HipToWix